The Animal Nutrition North America team was recently recognized by the National AgriMarketing Association (NAMA) at the Region IV Best of NAMA banquet for its Biotal forage inoculant marketing campaign. The 2007 marketing campaign for Biotal forage inoculants consisted of two new adverts addressing a current concern for producers – high feed costs. The two adverts “Practice Fuel Preservation” and “Every Kernel Counts” promoted a key benefit of applying Biotal inoculants – to help producers preserve dry matter during ensiling. The campaign won in the category of Best 4 color advert, less than full pg, and will advance for consideration at the national level.